Going outside, enjoying your city, and experiencing awesome music, art and cultural events is what summer is all about. That’s why we get out there and sponsor incredible events across Canada whenever we get the chance. As a proud partner of Canada’s Pride celebrations, we got in on the fun in Toronto, Vancouver and Montreal with a word wall, photo opportunities (SnapChat filters for the win!), light shows and awesome prizes. But before all that, we kicked things off with a video that we hope will encourage dialogue on sexual and gender identity. We took part in the open-air museum known as Mural in June, where street artists, art enthusiasts and the curious (that’s you!) got to explore all that urban culture has to offer. We invited festivalgoers to express their “It” at the Fido Container, chill out in the Fido lounge and enjoy free Wi-Fi on-site. We also partnered with VICE and ÎLESONIQ to produce two unforgettable outdoor concerts featuring artists like Post Malone and DJ 12th Planet. These free events drew massive crowds, helping us turn beats into memories for 17,000 music lovers. But the best part? Sponsoring the 2017 mural by internationally renowned street artist Ricardo Cavolo. His colourful creation will be on display all year at the corner of St-Laurent Blvd and Prince-Arthur Street in Montreal. We also got our dance on at Piknic Électronik, Montreal’s go-to summer event for electronic music enthusiasts. Now in its 15th year, this awesome outdoor electronic music festival is a music lover’s paradise—made even better with free lockers and Fast Lane access for Fido customers, charging stations and the refreshing mist of our Fido Fountain. And because summer isn’t really summer without music and dancing, Fido was back again to sponsor ÎLESONIQ for the third year in a row. The Fido Oasis stage played host to Tiësto, Afrojack, Porter Robinson and KSHMR, and live stream performances even made it onto our Facebook page. A dedicated access line for Fido customers made getting on-site a breeze, giving you more time to express yourself on our magnetic wall, chill in the Fido Refreshing Zone, check out our giant mirror and more. ÎLESONIQ 2017 was definitely epic, and we can’t wait to #GoGetBeats again next summer!